A brand is both its promise and the delivery of that promise. Branding encompasses three different elements. First, there is the visual brand that aesthetically represents what you’re all about: the design of your logo, website, and materials. Then there is the messaging that communicates what you do and why you’re different, which includes all of the copy and your tagline. Finally, there is the positioning of your brand, which bleeds into your business plan and structure.
1. BRAND STRATEGY
Our firm practices research based brand strategy development and for that reason, we approach every branding project from a knowledge standpoint. We will therefore begin by undertaking a 360-degree Diagnostics and Audit of your business and your brand to unearth key insights that we will use to design an effective strategy and identity for your brand.
We develop a brand strategy that aimed at ensuring that your business/product/service has a strong and differentiated value proposition, clear narrative, focused market segment and positioning hence able to grow your business and achieve brand equity goals.
2. BRAND IDENTITY AND DESIGN
A brand identity is more than just a logo. It’s the expression of your brand, the consistent touchstone that the business or product’s consumers experience no matter where they are in the value chain. Developing a brand identity depends on a strong strategic foundation that informs design decisions. That is why we must crack this strategic foundation before we embark on identity creation.
We will develop an identity that clearly, delivers the message of the brand as well as emotionally connects the target customers to the promoted products and / or service and motivates them to buy.
Once the identity is clear, we’ll then start with a mood board and from there develop logo or word mark concepts, a tagline, voice and tone for copy, photography direction, fonts, and color. We create brand identities as design systems that include patterns, icons, user interface elements and illustrations.
We arrange these blocks to build all of the applications of your brand, from web and digital design to print and video, from social marketing to ad campaigns.
3. BRAND IP PROTECTION
In intellectual property law a trademark is a unique identifier defined as a word, letter, symbol (logo), number, colour, shape (or, where the legislation of the country allows, sound or smell), or a combination of one or more of these elements. Once a trademark is registered, the words/symbol may be legally used with the trademark and the owner has the exclusive right in the defined territory (country where the application was submitted) to use it for any goods or services for which the trademark is registered. Trademark owners can assign or license their registered trademark to another person (IPONZ, 2006). You can count on Oakwood to manage the registration of your brand’s intellectual property within your country and at WIPO whenever necessary.