Our Client Kinywaji.com approached us to develop a new e-commerce brand and platform for its alcohol business.
The Challenge: Use technology to create new brands while redefining the distribution channel for the food and drink industry.
Our Strategy and Approach: Deploy Oakwood Technovation on this assignment. With oakwood technovation, we use technology to transform brands. This is how we did it, see below.
New Product Development & Branding: Developed the Kinywaji brand promise and identity. The simple and memorable brand name which in Swahili means drink is aligned to the business is represents.
Channel Innovation: Developed Kinywaji.com’s e-commerce site which has a modern design, is fully responsive, SSL encrypted, Yoast SEO enabled, YITH enabled for wishlists, personal accounts, and social share. Kinywaji.com has been nominated for the 2019 awards as the Best E-Commerce platform in Kenya in the food & drink category.
E-Commerce Payment Integration: Both the website and mobile application for Kinywaji.com have been integrated with leading payment gateways in the region. We assisted the client to sign contracts for Lipa Na MPESA and Pesapal. The MPESA we integrated on the Kinywaji website uses the modern and user friendly STK Push methodology. We did not want consumers having to memorise paybill or buy goods number; as we found that to be archaic and a disincentive to buy.
Digital Marketing and Sales Conversion: Developed various brand messages and product sales carousels running on social media. Our communication attained our reach and conversion targets. Kinywaji.com is on Facebook, Instagram, Pinterest, and YouTube.
Product Sourcing & Distribution Management: We assisted the client to identify and sign on order fulfilment network (depots and delivery transport logistics), with focus on cost, quality, and speed while providing an excellent consumer experience.
Kinywaji is a pioneer brand in the e-commerce arena for the food and drink industry and we are proud to have been the team behind this innovative brand idea and its execution. Talk to us to find out how you too can have your business transformed by Oakwood Technovation.Visit Project