Why invest in a mobile app?

As consumer behaviour continues to evolve, businesses need to adapt their strategy to be ‘where their customers are’. As a result, companies are moving rapidly toward making mobile apps commonplace as business tools and assets. One of the key questions in business is ‘how you can give your brand a competitive edge’. The answer; mobile apps. Industry leading companies are designing holistic experiences that leverage the personal nature of mobile. A mobile-first approach is imperative for successful businesses, yet many still are behind in adopting a mobile app strategy. So why invest in a mobile app?

#1 Increased customer engagement

One of the biggest benefits of having a mobile app is increased customer engagement especially because all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips.

#2 Direct & Personalised Channel

With an app, brands have the opportunity to leverage a direct marketing channel. Through push notifications, businesses are even closer to facilitating direct interactions with consumers. More so, push notifications are an invaluable tool that can engage your audience and easily remind customers about your products and services at the optimal time.Thanks to personalisation and app-specific features such as geolocation, brands are able to create relevant mobile-moments. More specifically, leveraging user location and profile information to personalise notifications help make them more relevant and attractive to users. This level of targeting and personalisation not only creates a better experience for users but also fosters a stronger relationship with the brand.

#3 Build Brand Awareness

One of the most important things an app offers to consumers is awareness of and communication with your brand. It provides an environment where regular interaction with your target market can foster trust and loyalty. Not to mention, the more frequently a consumer is exposed to your brand, the higher their intent to purchase becomes. It is for this reason that mobile apps are considered an effective strategy for promoting and building brands.

#4 Encourage Brand Loyalty

It is important to make a true and sincere connection with your customers in order to foster brand loyalty. It is the user experience of an app, and how valuable this is to customers, that has tied brand loyalty to mobile apps. Mobile apps offer a great way to reward and add value to your customers. It is important to try and provide a level of value to your customers that they can’t get anywhere else. For example, digitising loyalty programs where promotions can be tailored to each individual customer and their personal preferences is a powerful way add value whilst encourage return customers.